Wednesday, April 11, 2012

SUMOTEXT to speak at Mobile Marketing Day Chicago

Tim Miller in Chicago for Inaugural Mobile Marketing Day

This day-long event will show you the ins and outs of mobile marketing - the environment where people are conducting more and more of their work, home, and play lives. It is designed to help Ad Agencies, Brands, Publishers, and Marketing Service Providers develop and executive mobile strategies and tactics.


How Consumers Engage Ads, SMS, Sites and Applications - Does it Matter?Nicole Skogg, CEO, SpyerLynk --- Joyce Chen, Director of Product Management, Acxiom ---
Ivan Braiker, President, Hipcricket + Augme Technologies --- Patrick Collins, CEO, 5th Finger

Understanding the Mobile ShopperNick Fotis, Digital Strategy Manager, Arc Worldwide

Mobile as a Driver to RetailTim Miller, CEO, Sumotext --- Dave Lawson, Director of Mobile Engagement, Knotice --- RJ Taylor, Senior Director of Mobile Products, ExactTarget --- Wilson Kerr, Vice President of Business Development and Sales, Unbound Commerce --- moderated by Mickey Alam Khan, Editor in Chief, Mobile Marketer and Mobile Commerce Daily
Microsoft Advertising:  Mobile Tactics without the TheatricsJeff Plaisted, Diretor of U.S. Sales and Strategy for Mobile Advertising, Microsoft Corporation Advertising

How to Develop and Execute an Effective Mobile Marketing CampaignJack Philbin, President, Vibes Media

Case Study:  Restaurant.comChris Krohn, President and Chief Marketing Officer,

How to Allocate Mobile BudgetsGary Schwartz, President/CEO, Impact Mobile --- Jason Saroyan, Director of Business Development, Trillbis Mobile -- Van Eiseman, Vice President and Group Director, Digitas --- Patrick Moorhead, Senior Vice President of Mobile, Draftfcb --- Marci Troutman, CEO, SiteMinis --- moderated by Mickey Alam Khan, Editor in Chief, Mobile Marketer and Mobile Commerce Daily
The Weather Channel:  Mobile as the First ScreenPatrick McCormack, Vice President of Mobile Sales and Strategy, The Weather Channel


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