Though the article was good, the posted comments were even better. My favorite was Simon's:
- Simon Kibsgård says:March 17, 2011 at 11:36amWhile I very much agree with YJ Hong I would like to remind you that SMS or barcode is of less importance than customer value adding. What are you going to provide. Im dead tired of reading about barcode campaigns celebrating barcodes. Its like celebrating the envelope your last direct mail campaign was delivered in.