Facebook Fans Don't Matter - It's Their Friends You Want - DIGIDAY:DAILY

Facebook Fans Don't Matter - It's Their Friends You Want - DIGIDAY:DAILY

SUMOTEXT Ranks #1 - Text Message Marketing Reviews

Thanks to everyone at Tech Media Network and TopTenReviews.com for the kind words and #1 ranking on Text Message Marketing Reviews

"In the world of text message marketing services, SUMOTEXT is the resident heavyweight. This product shows its strength in its extensive feature set and reporting capabilities, which enable you to win the attention of your consumers and open up two-way communication. You will be hard-pressed to find an SMS marketing service that will so effectively augment your marketing strategies, which is why we are pleased to give this service our TopTenREVIEWS Gold Award."

SUMOTEXT Publishes Top 10 Attributes of a Successful SMS Marketing Campaign

Headed to Ad-tech in San Francisco

Me and Randy Atkisson, the new VP of Business Development at SUMOTEXT, are headed to Ad-Tech this week.

SMS vs. QR Codes

I was recently interviewed for an article at Mobile Marketer on SMS vs. QR Codes.
Though the article was good, the posted comments were even better. My favorite was Simon's:

1. Simon Kibsgård says:
   March 17, 2011 at 11:36am
   While I very much agree with YJ Hong I would like to remind you that SMS or barcode is of less importance than customer value adding. What are you going to provide. Im dead tired of reading about barcode campaigns celebrating barcodes. Its like celebrating the envelope your last direct mail campaign was delivered in.

Hello World

I've never wanted to be a blogger, but everyone keeps telling me that it will help our site be more search engine friendly. So, I am going to try and post something interesting about our industry or other mobile marketing companies once per week and hope that doesn't turn into once per month.